face to face communication

Debra Darvick — I got by with the help of my friends…

This is what 27,000 cards looks like.

This is what 27,000 cards looks like.

This is what the delivery of 27,000 Picture a Conversation cards looked like. Not pictured are the five boxes delivered a day or so later that contained the makings of the 1000 boxes into which we would place the 27,000 cards.

Our work was cut out for us. We had one week to collate the cards, wrap them with a little belt cut from card stock, seal the ends of the belt with a sticker, and put each set of 27 cards into 1000 boxes that also needed folding. And then seal each box with a clear label. Piece of cake.

the assembly line assembler

the assembly line assembler

Martin is a master organizer. Thank Heavens. Whereas I would have arranged 27 piles representing each of the designs, and then walked around the table creating sets, Martin saw it differently and oogobs more efficiently. He “dealt” sixty cards of each design on a table, working his way through all 27 cards.  Round and round the table we went, assembling 60 sets of cards at a time and stacking them all over the den until the next step of banding them together with the card stock belt and sticker. Had we done it my way, I think I’d still be assembling.


the “belting station”

It would not have been possible without the help of an army of friends.  Beth and I passed a snowy afternoon ferrying stacked cards to the “belting and stickering station.” (Look closely and you’ll see the stickers on the edge of the table.) Diana came in-between depositions for some marathon belting and stickering and then stayed for lunch. Liz popped over for a quick hour or so to help assemble and got us further down the road, as did my friend Brenda who was also one of our testers.

The Night of the Huge Assembly, Sara, Naomi, Ginger, Rhona, Etta, Stacy and her eight-year-old son Brady came to assemble boxes, put the pre-assembled stacks of cards into the boxes and then organize the individual boxes of cards into shipping cartons. It felt like a barn raising or a quilting bee where everyone comes together to help one of their own. I made lasagna and salad to fortify us at the start and cheesecake at the end.  While we worked, talk flowed.  After learning about one another’s businesses Stacy (owner of the Home Life Center) and Rhona (owner of Dance City ) began brainstorming ways to collaborate on a mother-daughter dance and body movement workshop.

While we worked, I thought about the strong thread of American ingenuity and the kitchen table entrepreneurship that brought us Liquid Paper, Spanx, and Slinky. How many men and women have come before me testing ideas, hoping, flailing, breaking out of the pack toward stratospheric success?  No one succeeds without the support of friends and loved ones. I am blessed indeed.

Brady's favorite card is about keeping life balanced.

Brady’s favorite card is about keeping life balanced.

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“Dumbing it Down” dims our inner light

photo credit: Birney Summers

photo credit: Birney Summers

More times than I want to count, I’ve been told that what I am doing, whatever it is, will never reach the masses. That I need to dumb down whatever it is I’m writing. That my concepts and ideas are beyond the reach of “regular people” whomever they may be.

Years ago, I worked for a textbook publisher writing copy for first grade primers using pre-approved word lists.  We could not modify the list in any way. For instance Johnny had a goat was fine. But Johnny had a boat was not, because boat was not on the list. When I balked, incredulous that kids shouldn’t be challenged to figure it out, I was told that those were the rules. (Decades before, similar rules turned Ted Geisel into Dr. Seuss. I didn’t have that option.)

The caution to dumb things down reared its head again while beta-testing our set of Picture a Conversation™ discussion starters. Someone I respect deeply told me the cards couldn’t be used in the organization’s  programming. Word had come down from on high that any and all written material had to be on a 4th grade reading level so that it would be accessible to all. Someone else told me that my word choices would alienate potential users. I vacillated, wondering if they were right. I want Picture a Conversation to reach as many users as possible. Was I unnecessarily sacrificing accessibility by not “dumbing down” the language?

Pablo Picasso, 1901 - 1902 Femme aux Bras Croisés (Woman with Crossed Arms)

Pablo Picasso, 1901 – 1902 Femme aux Bras Croisés (Woman with Crossed Arms)

Did anyone ever tell Picasso Too much cerulean or Easy on that dark marine blue? Well, they probably did, but he didn’t listen.  In the end, I tweaked a few phrases, clarified here and there but I pretty much left the vocabulary alone. Moms who used the cards with their kids told me that they loved the experience. When needed, one mom helped her kids (8, 10, 12) with an unfamiliar word or two. The words  “cherish” and “grief” might not appear on a fourth grade reading list, but I bet every fourth grader cherishes something whether it’s a friend, a baseball mitt, or a book. And if that friend has moved away or they’ve lost their baseball mitt or favorite book, they have felt grief as well.

I am already imagining a future edition of Picture a Conversation specifically geared to youngsters and their parents. For now, I trust this set of conversation starters will find the folks who are supposed to be enjoying it. I don’t think any of us should dim our lights or assume others are incapable of learning a new words. Nor should any of us allow insecurity to prevent us from growing in word or deed. That would be the dumbest idea of all.


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Introducing Picture a Conversation™

Although I’ve been scarce for several months, I’ve not been idle. Here’s what’s been happening. Some of you are familiar with the greeting cards Martin and I have been creating under the His Lens/My Pen imprint.

A while back I saw a family of four at a restaurant. Everyone — kids and parents — were all looking at their cell phones. The image of that completely disconnected family stayed with me for weeks. Until one day a thread of an idea alighted somewhere in my brain.

Could our His Lens/My Pen images and texts be used in some way? To create a set of conversation cards?  Designed to get people talking to one another face to face, without iPhones or texting or e-anything? In that moment, Picture a Conversation was born. Actually the name came to me a few weeks later while I was waiting at a stop sign, but the idea was firmly lodged in my noggin and wasn’t budging.

So this is where I’ve been for the past half year or so, developing the idea, beta testing since last April with families, women’s groups, couples and couples therapists. Even a home for pregnant teen moms and a shelter for women rescued from the sex slave predators. Heavy, yes, but the cards bring light and connection time and again which just thrills me.

How does it work?  Thank you for asking! On the front of each Picture a Conversation card are the images you know and love from His Lens/My Pen. On the back are three questions and/or statements designed to get you talking to one another, face-to-face, in real time. Like this:

Our daughter Emma has been in charge of graphic design and she’s done a wonderful job creating a cohesive visual theme the whole way through. I love how she incorporated that little river/snake icon evoking ancient petroglyphs out west. She has transformed my clunky and busy attempts into simple and elegant. And God bless her, she’s been more patient than the saintliest saint when it came to re-dos and changes.

Now we are moving forward, having ordered 1000 sets of Picture a Conversation. In  future column I’ll share what that really looked like.  I feel like I’ve thrown myself off a cliff with no idea where or when I’ll land. What I do know is that more than anxiety (almost none) there is excitement (a whole heck of a lot.)  Like you, I’ve read and/or noticed diminishing eye contact with the younger generation and how they would rather text than talk. Like you, I find myself falling into that trap as well. I believe in this concept so much, knowing how dearly we all need to set aside the devices and reconnect.

If you want a set of your own, you’ve come to the right place. Look to the column on the right or go to the “Get a Set” page.  Marketing and distribution are the Gordian knot to any venture. If you have ideas of places or people who should know about Picture a Conversation, please share your contacts. Corporate team building? College campuses? Retreat centers? Your uncommunicative grandson? At the very least, may I ask you to share this post with your friends and others? Email a link or share it via Facebook.

I’ll be posting relevant articles and short essays on the different aspects of this project in the weeks to come. Until then, check it out, share your feedback. Stop texting. Start talking.

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