Picture a Conversation — Tell vs. Sell

Picture A Conversation - 25 CardsWhen my first book was published back in 2003, I was thrilled. Seven years, 60+ interviews, two publishers, 10 months with Toastmasters learning how to tame the butterflies in my stomach. Finally, the books arrived. Review copies were sent out. It was time to start selling the book and begin recouping at least some of the costs and time I’d expended for so many years.

That was my focus — selling. I was thrilled to be on book tour, to be a keynote speaker, to give a lecture at my son’s college and more. But the yardstick of success I carried with me in those days was how many books I sold at the end of each event. If I didn’t reach my target, I didn’t feel successful. I never allowed myself to feel deep in my bones the glow of satisfaction that I would have, had I only shifted my focus from selling books to absorbing just how much the book and my talks inspired people.

Yes, I was gratified when a woman approached me after a lecture on pursuing dreams, and said she was going to start painting, something she had always longed to do. Yes, it was thrilling when a college student, now a cardiologist in Boston, told me he had decided to do what it took to go to med school despite bombing his MCATs the first time around. Another young man, whom I met in Russia, said my book inspired him to reclaim a religious heritage he knew nothing about save for a few hazy stories from his grandmother during his childhood.  It was quite moving to hear how my words had transformed people’s dreams into action. But was that success? Back then I didn’t think so, because I was so obsessed with transforming the numbers in the red column into the black.

This time around it’s different. I’m a good deal older. Time and experience birth perspective. Instead of seven years, it’s been one long and intense year of researching, beta testing, meeting with fabricators and printers. It’s been the assembling of 27,000 cards and the folding into shape of 1000 boxes to create 1000 sets of Picture a Conversation that yes, it is now time to sell. There’s no escaping the red numbers in the debit column.

Except this time I do not feel that old compulsion to sell. Instead I want to tell. I want to tell people of our journey.  I want to share why I believe it’s crucial for us to text less and talk more. I want to tell mothers, Here are great conversation prompts. Create a weekly dinner ritual that will inspire the conversation you crave. I want couples to know, Here’s something to spark conversations. Find your way back to each other by talking.    I want to tell any and everyone who will listen that having meaningful conversations recaptures the closeness that true conversation can bring.

Sure I want those red numbers to turn black, but that’s not what gets me out of bed each morning. What gets me out of bed is the message Text less. Talk more. What gets me out of bed is my belief in the power within each card to inspire fun and enlightening conversations where they might not otherwise happen. What gets me out of bed each morning is the joy that I feel in telling, not selling.

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